Carry’s Customer
Serving as a link between users and projects, Carry not only facilitates task dissemination but also acts as a gateway for individuals across the internet, including those from Web2, to access the Web3 realm. Through this platform, users can discover various project initiatives and maintain a record of their diverse interactive actions.
As a Web3 ad platform, Carry can help to solve several pain points that users face with Web2 ad platforms:
1. Enhanced privacy and security: With decentralized, user-controlled data storage, blockchain technology enables users to protect their privacy better and manage who can access their data. This helps reduce the reliance on tracking and data mining for ad targeting.
2. Improved ad relevance: Carry can enable more accurate ad targeting based on user preferences and behaviors, without compromising privacy. This can lead to more relevant ads that are better aligned with users’ interests.
3. Reduced ad fraud: With decentralized systems and blockchain technology, Carry can help increase transparency and security, making it more difficult for bad actors to manipulate ad metrics or engage in fraudulent activities like click fraud and ad view fraud.
4. User incentives and rewards: Carry will incorporate tokenization and micropayments to reward users for their attention or engagement with ads, creating a more equitable value exchange between users, advertisers, and publishers.
5. Customization and control: Users can have more control over the types of ads they see and the frequency of ad exposure, while advertisers can enjoy increased customization options and more flexible targeting capabilities.
6. Data ownership and monetization: Users have ownership of their data and can choose to monetize it selectively, providing advertisers with valuable insights while maintaining control over their personal information. And users can mint & trade their own NFTs with their own data.
7. Increased transparency: Carry can offer greater transparency regarding fees, data usage, and ad campaign effectiveness, building trust among users, advertisers, and publishers.
How Carry Can Help Web2 Companies
As Web2 companies leveraging web3 technology, efficiency of marketing effort can be greatly improved:
1. Tokenization and incentives: Carry allows for the tokenization of digital assets, enabling Web2 companies to create incentive systems for users and other stakeholders. By integrating token-based rewards, Web2 companies can encourage user engagement, loyalty, and contribution to their platforms.
2. Decentralized finance (DeFi) integration: Carry has given rise to DeFi, a decentralized financial system built on blockchain technology. Web2 companies can benefit from DeFi by integrating decentralized financial services and products into their platforms, offering users new ways to transact, invest, and generate income.
3. Improved content and ad monetization: Web2 companies can explore alternative ad models that better respect user privacy and preferences. This could include user-controlled ad targeting, direct user-to-advertiser transactions, and decentralized ad marketplaces, which can lead to more effective and user-friendly monetization strategies.
How Carry Can Help Web3 Companies
In addition to the aforementioned benefits, Web3 companies can also tap into the vast user base transitioning from the Web2 realm. As a traffic gateway encompassing both Web2 and Web3 traffic, these new users represent immense value for Web3 companies. Presently, platforms such as Galxe and Gleam boast a significant number of professional Web3 users who excel at completing tasks and earning rewards. The influx of these newcomers will significantly contribute to the growth and success of Web3 projects.
Carry is a trailblazer in the Web3 advertising space. Our platform is designed to incentivize on-chain activeness and user participation, providing valuable insights into how users are interacting with their ads, and promoting a sense of community around the platform. As we move towards developing a Web3 ad matching platform, we will leverage our existing team capabilities and business performance to succeed in this new direction. We believe that the current advertising industry is ripe for disruption, and we aim to use blockchain technology to create a more efficient and equitable system.
About Carry
Carry is a Web3 native advertising platform that helps Web3 project to acquire more users, and at the same time helps users to get more rewards through finishing task.
As a bridge connecting users and projects, Carry is not only a tool of task release, but also a traffic entry for users from all over the web, including Web2 uses, to enter the Web3 world: users start to know different project activities from the platform and leave the record of different interactive behaviors.
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